The Product Blueprint

  • Bugs are fine. Seriously

    I used to get really stressed about bugs. The moment someone reported one, especially if it came from an important stakeholder, it felt like we had dropped the ball. Like something was broken and we had to stop everything to fix it. Immediately. It didn’t matter if we were knee-deep in a project or finalising…

    Joakim Lindvall

  • Focus Is a Product Strategy

    Every week, someone shows up with a “quick thing.” A small tweak. A one-off request. “It’ll only take a day.” Maybe two. Sometimes just an hour. And honestly? They do seem harmless on their own.  And yes, this includes bugs in production. Most of the time, bugs are okay—and this is coming from someone who’s…

    Joakim Lindvall

  • Designed for Them, Not You

    I was looking at Montessori-style toys the other day for my upcoming child. Simple wooden blocks. Stackable rings. A spinning drum with a bell inside. My first thought? Too basic. Our kid will get bored fast. But then I realised — I was looking at them through my eyes, not the baby’s. A baby doesn’t…

    Joakim Lindvall

  • Your Payment Flow Is Costing You Money (And Maybe Even a Pizza)

    I recently ordered a pizza from Domino’s. Their checkout flow is one of the best in the industry — simple, fast, and frictionless from UX standpoint. There’s a reason why their Pizza Tracker™️ is famous. But something weird happened. After placing my order, I got stuck on a never-ending loading screen. Did my payment go…

    Joakim Lindvall

  • Renovating Our Apartment (And Why “Build vs. Buy” Isn’t So Simple)

    Three weeks ago, we moved into our new apartment. We bought it knowing it needed work — real work. The floors were worn down, the walls had seen better days, and the kitchen… Well, let’s just say it hadn’t been touched in a couple of years. It wasn’t a place you move into and start…

    Joakim Lindvall

  • Product Management in 2025: From Hype to Impact

    Did the AI bubble fizzle out by the end of last year? Investors seem to think so. At the very least, the market finally caught up with reality. Even with AGI on the horizon, as announced by OpenAI, the costs of maintenance and operations are heavy. Take OpenAI’s recent $6.6 billion raise. It’s expected to…

    Joakim Lindvall

  • Your Career as a Product: Build Your Value Proposition

    This post is a little different, but timely. I’m not big on New Year’s resolutions. But I do make a habit of reflecting on my career – both looking back at the past year and planning the next. One method I use is writing a forward-looking CV for the end of the upcoming year. It…

    Joakim Lindvall

  • Simplifying Feature Prioritisation: Aligning Value, Effort, and Outcomes Through This Numeric Formula

    Prioritising features is a challenge for many product teams. Limited resources mean balancing new development with maintenance is essential. Start with first principles: Does this feature align with your business’s North Star and solve real customer problems? As Jason Fried and David Heinemeier Hansson from 37Signals all too often say, trust your gut. Will it…

    Joakim Lindvall

  • Taking the First Step into Continuous Discovery

    Note: Specific details about the actual onboarding flow and its implementation have been left out for confidentiality, so this post focuses on the approach and lessons learned. The Painful Product Onboarding About a year ago, we faced a major issue. One of our product’s onboarding flows was driving users away. Nearly 70% of them were dropping off before…

    Joakim Lindvall