-
Work Product: Advanced Features for FigJam’s Growth
Note: This Work Product assumes the problem statement has been validated through extensive data and user research. In other words, the problem is actually worth solving. The focus is to highlight two potential features, how they solve the problem, and how to effectively communicate their value to senior leadership and engineering teams. Executive Summary Develop…
-
Work Product: AI and The Future of Affiliate Marketing
Executive Summary This Work Product explores how AI platforms like Perplexity are disrupting affiliate marketing. It provides an overview of the implications for Publishers, Affiliate Platforms, and Marketers alike, as well as a simple SWOT analysis, value propositions, and strategies. The Affiliate Market Playing Field Today Affiliate marketing rewards partners (affiliates) for driving sales or…
-
Work Product: Outline for Cracking Gojek’s Growth Challenge
Note: This work product primarily focuses on Gojek’s onboarding flow, as it was the only part of the platform I had access to. It excludes broader initiatives like marketing and social media campaigns to drive growth, with a main focus on mapping actionable product development insights. I recently listened to an episode of Lenny’s Podcast…
-
Work Product: Preparing Australian Community Banks for myID Integration in the Private Sector
Executive Summary Community banks face rising fraud risks with outdated logins. Adopting myID as an authentication method strengthens security, prevents fraud, and positions them as leaders in safe, modern banking. Problem Statement Community banks risk falling behind in security and fraud prevention as private sector authentication evolves. A quick look at some community banks’ login…
-
Work Product: Streaming Personalisation
Personalised Disney+ Viewing Onboarding A work product showing how I would improve content discovery on Disney+ by solving a common user problem. Executive Summary Context and Problem Understanding the Disney+ viewer Disney+ attracts a diverse audience, with Millennials and Gen Z making up a large portion of users. In the US, 55% are male, 45%…
