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Your Payment Flow Is Costing You Money (And Maybe Even a Pizza)
I recently ordered a pizza from Domino’s. Their checkout flow is one of the best in the industry — simple, fast, and frictionless from UX standpoint. There’s a reason why their Pizza Tracker™️ is famous. But something weird happened. After placing my order, I got stuck on a never-ending loading screen. Did my payment go…
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Taking the First Step into Continuous Discovery
Note: Specific details about the actual onboarding flow and its implementation have been left out for confidentiality, so this post focuses on the approach and lessons learned. The Painful Product Onboarding About a year ago, we faced a major issue. One of our product’s onboarding flows was driving users away. Nearly 70% of them were dropping off before…
