-
Product Management in 2025: From Hype to Impact
Did the AI bubble fizzle out by the end of last year? Investors seem to think so. At the very least, the market finally caught up with reality. Even with AGI on the horizon, as announced by OpenAI, the costs of maintenance and operations are heavy. Take OpenAI’s recent $6.6 billion raise. It’s expected to…
-
Work Product: AI and The Future of Affiliate Marketing
Executive Summary This Work Product explores how AI platforms like Perplexity are disrupting affiliate marketing. It provides an overview of the implications for Publishers, Affiliate Platforms, and Marketers alike, as well as a simple SWOT analysis, value propositions, and strategies. The Affiliate Market Playing Field Today Affiliate marketing rewards partners (affiliates) for driving sales or…
-
Build Better Products with McKinsey’s Problem-Solving Framework
Have you ever faced a product problem so messy it felt impossible to solve? Do you jump to solutions, only to realise later you didn’t fully understand the problem? I see many product people struggle with this. I did too. But then I started approaching discovery more systematically. After graduating, I joined a Big 4…
