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Personalising Notifications and Emails to Retain News Readers
This blog post was co-written with Trent Woodbury, a Data Scientist at Pagos. Specifically, it focuses on the unique challenges news organisations face in engaging readers through push notifications and emails. This is the first in a series exploring these challenges. Future posts will focus on specific use cases with actionable strategies to improve personalisation…
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Taking the First Step into Continuous Discovery
Note: Specific details about the actual onboarding flow and its implementation have been left out for confidentiality, so this post focuses on the approach and lessons learned. The Painful Product Onboarding About a year ago, we faced a major issue. One of our product’s onboarding flows was driving users away. Nearly 70% of them were dropping off before…
