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Work Product: Outline for Cracking Gojek’s Growth Challenge
Note: This work product primarily focuses on Gojek’s onboarding flow, as it was the only part of the platform I had access to. It excludes broader initiatives like marketing and social media campaigns to drive growth, with a main focus on mapping actionable product development insights. I recently listened to an episode of Lenny’s Podcast…
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Simplifying Feature Prioritisation: Aligning Value, Effort, and Outcomes Through This Numeric Formula
Prioritising features is a challenge for many product teams. Limited resources mean balancing new development with maintenance is essential. Start with first principles: Does this feature align with your business’s North Star and solve real customer problems? As Jason Fried and David Heinemeier Hansson from 37Signals all too often say, trust your gut. Will it…
