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Personalising Notifications and Emails to Retain News Readers
This blog post was co-written with Trent Woodbury, a Data Scientist at Pagos. Specifically, it focuses on the unique challenges news organisations face in engaging readers through push notifications and emails. This is the first in a series exploring these challenges. Future posts will focus on specific use cases with actionable strategies to improve personalisation…
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Product-Led Growth in Action: How The New York Times Applies PLG Principles
Executive Summary This blog post explores how The New York Times applies Product-Led Growth (PLG) to attract, retain, and grow its audience. It looks at how the company uses freemium models, personalisation, and referrals to deliver value and drive engagement. Setting The Stage Product-Led Growth (PLG) isn’t just a buzzword. It’s redefining business strategies and…
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Work Product: Outline for Cracking Gojek’s Growth Challenge
Note: This work product primarily focuses on Gojek’s onboarding flow, as it was the only part of the platform I had access to. It excludes broader initiatives like marketing and social media campaigns to drive growth, with a main focus on mapping actionable product development insights. I recently listened to an episode of Lenny’s Podcast…
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Work Product: Streaming Personalisation
Personalised Disney+ Viewing Onboarding A work product showing how I would improve content discovery on Disney+ by solving a common user problem. Executive Summary Context and Problem Understanding the Disney+ viewer Disney+ attracts a diverse audience, with Millennials and Gen Z making up a large portion of users. In the US, 55% are male, 45%…
