• Product Management in 2025: From Hype to Impact

    Did the AI bubble fizzle out by the end of last year? Investors seem to think so. At the very least, the market finally caught up with reality. Even with AGI on the horizon, as announced by OpenAI, the costs of maintenance and operations are heavy. Take OpenAI’s recent $6.6 billion raise. It’s expected to…


  • Product-Led Growth in Action: How The New York Times Applies PLG Principles

    Executive Summary This blog post explores how The New York Times applies Product-Led Growth (PLG) to attract, retain, and grow its audience. It looks at how the company uses freemium models, personalisation, and referrals to deliver value and drive engagement. Setting The Stage Product-Led Growth (PLG) isn’t just a buzzword. It’s redefining business strategies and…