• Your Career as a Product: Build Your Value Proposition

    This post is a little different, but timely. I’m not big on New Year’s resolutions. But I do make a habit of reflecting on my career – both looking back at the past year and planning the next. One method I use is writing a forward-looking CV for the end of the upcoming year. It…


  • Work Product: AI and The Future of Affiliate Marketing

    Executive Summary This Work Product explores how AI platforms like Perplexity are disrupting affiliate marketing. It provides an overview of the implications for Publishers, Affiliate Platforms, and Marketers alike, as well as a simple SWOT analysis, value propositions, and strategies. The Affiliate Market Playing Field Today Affiliate marketing rewards partners (affiliates) for driving sales or…