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Product-Led Growth in Action: How The New York Times Applies PLG Principles
Executive Summary This blog post explores how The New York Times applies Product-Led Growth (PLG) to attract, retain, and grow its audience. It looks at how the company uses freemium models, personalisation, and referrals to deliver value and drive engagement. Setting The Stage Product-Led Growth (PLG) isn’t just a buzzword. It’s redefining business strategies and…
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Work Product: Outline for Cracking Gojek’s Growth Challenge
Note: This work product primarily focuses on Gojek’s onboarding flow, as it was the only part of the platform I had access to. It excludes broader initiatives like marketing and social media campaigns to drive growth, with a main focus on mapping actionable product development insights. I recently listened to an episode of Lenny’s Podcast…
