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Personalising Notifications and Emails to Retain News Readers
This blog post was co-written with Trent Woodbury, a Data Scientist at Pagos. Specifically, it focuses on the unique challenges news organisations face in engaging readers through push notifications and emails. This is the first in a series exploring these challenges. Future posts will focus on specific use cases with actionable strategies to improve personalisation…
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Build Better Products with McKinsey’s Problem-Solving Framework
Have you ever faced a product problem so messy it felt impossible to solve? Do you jump to solutions, only to realise later you didn’t fully understand the problem? I see many product people struggle with this. I did too. But then I started approaching discovery more systematically. After graduating, I joined a Big 4…
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Work Product: Streaming Personalisation
Personalised Disney+ Viewing Onboarding A work product showing how I would improve content discovery on Disney+ by solving a common user problem. Executive Summary Context and Problem Understanding the Disney+ viewer Disney+ attracts a diverse audience, with Millennials and Gen Z making up a large portion of users. In the US, 55% are male, 45%…
